“Why don’t my users understand?!” 😡
As a marketer, it’s your job to communicate your product’s value proposition in a way that anyone can understand. But that’s easier said than done. Finding the right message is hard in any industry. In web3 is 10x more difficult. In this blog, I'll give you 5 ways to build successful marketing campaigns that drive adoption and delight users.
Why is web3 marketing so hard?
Web3 is not just a small technological change, it’s a seismic shift that's reshaping the internet as we know it. As a new and innovative technology, it's inherently complicated to understand. Creating a wallet, signing transactions, and gas fees are just a few of the hurdles facing your users.
So how do you build and bring a product to market to attract first-time web3 users?
That’s the challenge we faced when starting, building, and marketing DropChain, a web3 development platform that helps you create, launch, and monetize web3 applications.
We're incredibly proud of the product we've built. It solves a unique problem for web3 developers and end users. But it's not always easy to explain to people unfamiliar with web3.
Since the beginning, we've tested dozens of marketing and product strategies. In this blog post, we'll explore 5 strategies that will help you market your web3 product in a way that attracts, retains, and delights users, regardless of their web3 experience.
#1: Invest in empathetic design
Web3 products are already hard to use and understand. Don't make them harder by having a poor design. Product designers have the critical role of communicating with customers to understand their pain points while using your product. Designers need to be highly intentional about building products that are both beautiful and functional.
Using web3 products is already hard. Don't drive customers away from your product with unappealing or confusing designs. Invest in your marketing team's design capabilities to make beautiful and usable web3 products.
Simplifying your onboarding process is the best way to get users into your app quickly. Connecting or creating a wallet can be a huge challenge for the uninitiated. That's no way to onboard the masses.
Use the DropChain Single Sign-on to simplify your user onboarding. The DropChain SOO allows users to sign in with a single click and a Google account. Users don't have to install any confusing browser extensions or clunky wallets. DropChain handles everything behind the scenes so your users can enjoy a seamless web3 experience.
By investing in empathetic design, you'll attract and delight users, regardless of their web3 experience.